Newforge.
Independent AI Strategy Advisory

Turning operational complexity into landed opportunity.

Newforge Advisory Partners works with technology firms and professional-services organisations to identify, shape, and execute high-value transformation — from the inside out.

The Approach

Senior counsel built on how large technology organisations actually operate.

01

Locate the pain

Most transformation stalls because the real friction sits below the org chart. We start where the budget, the bottleneck, and the decision-maker meet.

02

Shape the work

An opportunity is only as good as its framing. We translate ambiguous mandates into scoped, fundable engagements that stakeholders can say yes to.

03

Land it

Strategy without execution is a deck. We stay embedded through the messy middle until the work is sold, staffed, and moving.


The Practice

Where Newforge works.

/ 01

AI & Platform Strategy

Helping organisations move from AI ambition to a sequenced, defensible roadmap — grounded in what the underlying platforms and teams can realistically deliver.

/ 02

Go-to-Market Advisory

Working alongside consulting and technology firms to build credible pipelines into large enterprise accounts, with a clear read on where value and budget actually sit.

/ 03

Operational Redesign

Untangling the processes, ownership, and incentives that quietly throttle execution at scale — and rebuilding them to move.


Selected Work

A small number of engagements, chosen for fit.

Professional Services

Building an enterprise AI go-to-market pipeline for a Big Four strategy practice

Advising a global professional-services firm on identifying, shaping, and qualifying AI transformation opportunities inside a major technology platform — translating insider knowledge of how the buyer operates into scoped, fundable engagements.

Technology Platform

Designing a global AI evaluation framework across a $300M+ vendor ecosystem

Built the strategy and engineering approach for evaluating AI capability at scale inside a leading technology company, delivering measurable annualised impact across a large, complex vendor and operations landscape.

Enterprise Operations

Restructuring budget governance and demand forecasting within a platform function

Shaping operational-redesign opportunities around budget management and forecasting inside a large search and platforms organisation — locating where value and decision-making authority actually sit.

Client names withheld by agreement. Engagement details available under NDA where appropriate.


Principal

Stephen

Founder & Principal, Newforge Advisory Partners

Stephen is a senior AI strategy and engineering executive who has spent his career at the intersection of AI transformation, operational redesign, and large-scale execution. At Google — where he has advised, sold in, and served directly over many years — he leads AI & engineering strategy, having designed a global AI evaluation framework now delivering $20M+ in annualised impact across a $300M+ vendor ecosystem.

Previously he was Trust & Safety Technology Practice Lead at Accenture, and built the TMT Engineering Services practice at Deloitte. Earlier in his career he founded and exited two ventures — wheretotonight.com, acquired in 2003, and NI Print Ltd.

He serves as a Board Director of Friends of Young Enterprise Northern Ireland and as an Executive Advisor to PhishCloud Inc. He holds an MSc in Information Management & Computer Science from Queen's University Belfast, and is based in Oakland, California.

GoogleAccentureDeloitte2× FounderQUB · MSc

Big organisations rarely have a strategy problem. They have an execution problem dressed up as one. Newforge exists to tell the difference — and to do something about it.

Let's talk.

Newforge takes on a small number of engagements at a time. If you're shaping something that needs senior, independent counsel, start a conversation.